PPC Expectations for a Generator Supercenter Franchise
For franchise owners in the home improvement industry, Pay-Per-Click (PPC) advertising is a powerful tool to generate leads and grow sales. When it comes to selling high-ticket items like Generac generators, understanding the nuances of PPC campaigns is critical. In this article, we break down realistic expectations for CTR, conversion rates, CPC, and more, providing essential insights for driving success with your Generac ads.
- Think Bright Podcast Episode 001
Tune In: Expert Insights for Franchise Success
"Success in PPC for Generac generators comes down to smart keyword choices, a realistic budget, and understanding that conversions can take time. With the right approach, you'll see growth over the long term."
Key Takeaways:
Understanding Click-Through Rates (CTR)
CTR for home improvement averages 1.8%-3%, but with Generac’s niche audience, you can aim for 2.5%, thanks to highly relevant targeting.
Balancing Conversion Rates and Sales Cycles
For high-ticket items like Generac generators, expect a 2.5%-3% conversion rate. Sales can take 3 months to 3 years to close.
Cost-Per-Click Considerations
Anticipate CPC to be $5-$6, higher than the industry average due to the competition for specific, high-intent Generac-related keywords.
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