Web Traffic Expectations
PPC Campaigns:
- With a monthly budget of $3,000 and an average CPC of $2, Generator Supercenter could anticipate about 1,500 site visitors.
- Depending on the campaign type the conversion rate will vary, but assuming a 2.25% conversion rate, the $1,500 site visits would return 33-34 conversions (phone calls or form submissions).
– 60% Phone Calls (20)
– 40% Form Submissions (13)
Email Marketing:
With strong open and click rates, Generator Supercenter’s email campaigns, sending to a list of 5,000 subscribers, should attract approximately 150 visitors per month.
The overall traffic will scale based on the program, frequency of sends, subject lines and offers.
SEO & Content Marketing:
Aiming for 1,000 – 1,500 additional monthly visitors through dedicated SEO efforts is a solid initial goal for Generator Supercenter. This will be users entering the website from blog content or other indexed pages.
Note, that SEO is a long term process and takes time. Typically changes will take 90-120 days for results. With consistency, most long term strategies will continue to gain traction over 18-36 months. Consistency and Relevance are the main focus areas for content.
Other Digital Marketing Strategies:
● Alternate strategies like retargeting and affiliate marketing could equate to around 500 extra visitors monthly. Depending on the budget and list sizes.
Total Estimated Monthly Web Traffic:
● Therefore, a total estimated monthly web traffic of approximately 3,000 – 6,650 visitors would be the target for Generator Supercenter locations. Seasonal and weather related adjustments should be considered.
Conversion Traffic:
Website Conversions:
At a niche-appropriate conversion rate of 2%, Depending on the budget and channels used for marketing, a GSC franchise with 3,000 visitors can expect 60 total conversions (~36 Phone Calls, ~18 Free Estimates, ~6 Contact Forms).
Lead-to-Sale Conversions:
If 10% of those inquiries result in sales, that would approximately mean 11 – 13 sales each month directly attributable to these online marketing efforts.
Please reach out to the corporate training if your sales conversions are lower than ~15%. Additional training, or evaluation of lead quality may be needed.
Timeline for Results
Initial Brand Visibility:
Generator Supercenter may see immediate brand visibility from PPC and social campaigns within the first 1-2 months, and should be used to continue to support brand visibility across top search terms monthly.
Lead Generation:
After 2-4 months of consistent efforts, lead generation should begin in earnest.
Sales Conversions:
By the 3-6 month period, Generator Supercenter should notice sporadic sales starting to occur from these leads.
Consistent Lead and Sales Flow:
Heading towards the 6-12 month bracket, more consistent leads and sales should be apparent, solidifying the business’s presence in the market.
Promo Strategies by Month for Generator Supercenter:
Month | Period | Promotional Activity |
January | Jan 2-Jan30 | Reduce Stress Get Peace of Mind |
February | Feb 1-14 Love your “family” Feb 15-28 Home | Love Your Generator (or Love, Your Generator Letters) – Could also be Presidents Day |
March | All Month | St. Patrick’s Day Sale – Better to be prepared than lucky… |
April | Spots filling up fast, get on the schedule today? | Don’t Be Fooled – Could also be Easter “No April Showers Power Outage – Stay Empowered with Generator Supercenter!” |
May | I think we run Memorial Day, May 24-31, something else for the beginning | Memorial Day |
June | Power Up Houston could be in June, but might be in April. We will need free 10yr and first year Maintenance. | Ding & Dent Sale/Hurricane Season |
July |
| Freedom Month |
August |
| Generac Promo (Could Shift Up or Down) |
September |
| Labor Day Sale |
October |
| Halloween Sale. Scary Fast Install/ “A Hauntingly Reliable Power Supply Awaits This Halloween!” |
November |
| Thanksgiving Sale – Lots of things to be thankful for…Peace of Mind is one… “Giving Thanks for the Power We Share – Happy Thanksgiving!” |
December |
| Power Up Holidays |
*Note: During hurricane season, the messaging will shift focus to surge protectors and the immediate benefits of securing a Generac generator. Remember, these strategies and timelines provide guiding estimates, and aligning sales and marketing targets with real-world data and feedback will ensure the best outcomes for Generator Supercenter.
