Storm Campaign Package Overview
The Storm Campaign Package is a rapid-response marketing strategy designed to protect your revenue and keep your business highly visible during severe weather events. Watch the video to see how this short-term surge protection effectively targets both new and existing customers across the pre-storm, mid-storm, and post-storm phases. By having this plan ready to deploy, you can quickly capture local search demand and prevent lost installs while your competitors are still scrambling. Review the details below to understand the investment and learn exactly how to activate this campaign for your specific market.
Key Takeaways
Maintain Visibility
Ensure your business stays front and center during severe weather events when local search volumes surge and competitors increase their ad spending.
Prevent Lost Revenue
Protect your bottom line by deploying rapid-response campaigns that prevent lost calls and installs during critical, high-demand weather periods.
Dual-Audience Targeting
Effectively capture market share by simultaneously providing support to your existing customers while driving high conversions for new demand.
Details
This temporary marketing strategy provides short-term surge protection across pre-storm, mid-storm, and post-storm phases. The investment includes a $10/day social boost before the storm and up to $750 per platform for 14 days of paid ads after the storm passes.
How It Works
If your market is impacted by severe weather, simply email us to “Activate Storm Campaign” and confirm participation within 48 hours. If you do not have custom assets, we will immediately deploy approved creative to ensure you capture demand quickly.
Need help?
Contact us to learn how we can help.