Stephen Cruise

Vice President

[email protected]
P: 281-251-6100 Ext: 106

As a member of the Generac Dealer Council, Stephen is a leading visionary in the home power generation industry. 

At Generator Supercenter he manages Big Box and Corporate Sponsorships at a nation level ensuring that GSC is a name and brand that is trusted nationwide.

Derik Gatzke

President of New Business

[email protected]
P: 262-853-4187

Derik joined the company in May of 2023 and will be responsible to help lead the company’s efforts into new categories that will help accelerate new revenues, build out our corporate structure, and assist driving strategic decisions. Derik had previously worked for Generac Power
Systems, Inc. for 18 years leading multiple channels of distribution including Vice President of North + South America, Residential Dealers, and Wholesale. In his most recent role, Derik served as Senior Vice President – New business supporting new product launch categories like EV and the energy ecosystem and Strategic Planning for Consumer Power. Derik resides in Wisconsin and will be splitting time between Wisconsin and Texas.

Michael Sherman

Franchise Compliance Officer

[email protected]
P: 713-614-4520

Mike is a veteran of Generator Supercenter and intimately understands the ins and outs of the business. Mike will spearhead the franchise compliance concerning brand standards, contracts, and GSC Franchise Responsibilities.

Mike Grosz

Director of Franchise Operations

[email protected]
P: 281-251-6100

Onboarding and Technical Support with a background in Service and Installation. Support that ranges from ordering parts to completing installations and everything in between.

Haley Peels-Moss

Director of Franchise Operations

[email protected]
P: 281-251-6100 Ext: 129

Haley Peels- Moss is a truly instrumental part of our franchise team. Her focus revolves around day-to-day accounting, software support, as well as onboarding, to our franchisees. Haley has grown up in our GSC family and is loved by all of our franchisees.

Aaron Bostick

Franchise Field Consultant

Aaron came to GSC with 15 years of commercial electrical construction experience. He has invested 11 years in Home Standby Power for the Houston market, performing over 1,000 installs. As a Franchise Field Consultant, he helps our franchisees across the United States with technical questions and best practices.

Ryan Williams

Franchise Coordinator

[email protected]
P: 281-251-6100 Ext: 133

Franchise Training, Software, and Operations Support. Support with scheduling and workflow ensuring that all systems are in place and running appropriately.

Samira Williams

Marketing Coordinator

[email protected]
P: 281-251-6100 Ext: 229

Samira graduated from Sam Houston State University in 2018 with a BFA in Theatre Arts. She transitioned her knowledge of how to market herself in the entertainment industry into a passion for all things marketing and social media. In her most recent role, she managed the social platforms, google ads, Amazon listings, and website for a global leader in the beauty industry. As the Marketing Coordinator, Samira will be making sure all franchisees are following our brand guidelines for marketing on all platforms, including websites, ads, and social media, and helping to instill best practices on all marketing efforts.

Stephanie Lundy

Franchise Admin

P: 281-251-6100 Ext: 142

Stephanie plays an important role as the Franchise Coordinator, where she adeptly helps Franchisees navigate through their onboarding process and provides them with continuous support utilizing our innovative software, Franconnect. When seeking guidance or assistance, Stephanie serves as an exceptional first point of contact, readily available to address inquiries and offer solutions. Stephanie’s professional background is marked by extensive experience in Customer Service, Accounting, and Human Resources. Her diverse skill set and expertise make her an indispensable member of our Operations team, adding immense value to our overall operations and ensuring the seamless functioning of our franchise network.

Dan Doheny

Regional Franchise Manager

I currently reside in Maryland and am originally from the NYC area. I have held sales, operations, and asset protection roles up to the Director level. These roles afforded me the opportunity to learn many aspects of Big Box as well as Specialty retail. One of my most rewarding experiences was supporting Franchisees in the convenience store industry. I was fortunate that I was able to support many individuals to increase their sales and service, while also increasing their overall bottom-line performance. See you in the stores!

Leah Tabares

Franchise Senior Accountant

[email protected]
P: 281-251-6100 Ext: 139

Leah started her accounting career with income tax and bookkeeping. Later, she got the position of Senior Accountant for an office that oversaw hundreds of fast-food restaurants, such as KFC and Pizza Huts. Leah started at GSC Houston as a Senior Accountant and is now using her knowledge to assist our franchisees.

Fernando Cardozo

Field Consultant
P: 281-251-6100 Ext: 197

Fernando is responsible for conducting file & plan reviews to ensure that all job files are meticulously prepared and will be flawlessly installed. With unwavering attention to detail, he meticulously scrutinizes each file to guarantee that they meet the highest standards of perfection.

Ken Devine

Franchise Onboarding Manager

[email protected]
P: 832-302-8219

Ken has been perfecting his skills in Franchising for over 20 years. He has expertise in a diverse range of industries including restaurant, childcare and home service franchises. Originally from Missouri, Ken made Texas his home a decade ago, and he has no intentions of leaving anytime soon. He eagerly anticipates collaborating with our esteemed Franchise Operations team to deliver top-tier support to all of you.

Jayson Eschrich

Senior Business Development Manager

Jayson is based in Wisconsin and has a rich history in Operations and Sales. Prior to joining GSC, Jason made significant contributions at Generac Power Systems, where he played a pivotal role in crafting the Solar and Battery storage roadmap for residential dealers. In his current capacity at Generator Supercenter, Jayson is poised to harness his extensive expertise to craft an exceptional clean energy go-to-market strategy for our franchise network.

Nate Fern

Regional Franchise Manager

[email protected]
P: 715-529-6741

Graduated from the University of Wisconsin – Stout with bachelor’s in Human Development. After college I worked as a Physical Education teacher for 4 years in Las Vegas. I transitioned into sales after my teaching career and have 10 years of experience in that field. For the past 2 years I’ve been a sales rep for GSC in the Fort Worth office. I’ve now moved into working with our franchise stores and helping them develop and offering any support they may need to be successful.

Ray Bullinger

Field Consultant

Over 20 years of electrical experience, with 15 years at generator super center and 4,000 installs , from the smallest portables to 1/2 megawatt standby generators. When not at work, I’m either hunting, fishing, playing at the beach or lake with the family, or in front of the BBQ pit with an ice cold beer