Web Case Study: A Smarter Way to Reach the Right Customers
How Smarter Targeting Helped GSC Franchisees Attract Higher-Quality Leads
In our most recent campaign, we tested a new approach to paid social media advertising focused on quality over quantity. Instead of simply getting more clicks, we shifted our strategy to attract users who were more likely to stay on the website and take action — like requesting a quote or scheduling a consultation.
This change helped multiple Generator Supercenter locations reach better-qualified customers in their local markets.
What We Tested
Targeted Homeowners and Small Business Owners
Focused on high-income zip codes and areas with a known demand for backup power.
Carousel Ad Format
Created ads featuring numbers and stats that spoke directly to customers who care about reliability, cost savings, and performance.
Website Visit Optimization
Optimized the campaign to reach people who would actually visit the site and engage — not just click and leave.
Sample Carousel Ad
What We Learned
More focused traffic means better leads. Visitors from these ads were more likely to stay on the site and request a quote.
Localized creative works. Markets that tailored their message saw stronger results.
Cost per visitor depends on market size. Smaller, more competitive areas saw higher costs, but also showed stronger demand.
Results Summary
(Top Market Avg)
Cost per Website Visit: $0.47
Website Visits per Campaign: ~1,000
Reach per Campaign: ~50,000 people
What’s Next
We’re now testing campaigns where the goal is form submissions. These are more advanced and focused on full conversions.
Cost per day ranges from $25 to $150 depending on location and audience size
Smaller audiences cost more per lead, but may convert at higher rates
Results will vary by market, but early signs are positive in well-targeted areas
Final Takeaway
This campaign proved that smarter targeting and creative strategy can deliver better traffic and stronger leads. It’s part of Think Bright’s continued effort to support Generator Supercenter franchises through performance-focused marketing that works.