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📖 Help Guide: How to Allocate Marketing Spend for GSC Customers
This guide explains how Generator Supercenter (GSC) franchisees should structure their marketing budgets for lead generation, branding, and customer retention. Your budget should be based on revenue goals, customer acquisition costs (CAC), and lead efficiency.
📊 Suggested % Breakdown
| Marketing Channel |
% of Budget |
Purpose |
| Google PPC & Local Search Ads |
40-50% |
Capture high-intent buyers via direct-response ads |
| SEO & Local Optimization |
15-20% |
Generate long-term organic leads |
| Social Media & Retargeting Ads |
10-15% |
Build brand awareness and nurture leads |
| Email Marketing / CRM |
10% |
Follow-up campaigns and referral promotions |
| Traditional Marketing |
5-10% |
Target high-income neighborhoods via direct mail, TV, or radio |
Adjust these percentages quarterly based on performance. A PPC-heavy approach may work initially, while a strong SEO and retargeting strategy can improve long-term ROI.
Remember: Test, adjust, and align your spend with your revenue goals for the best results!